Customers and clients are the foundation of any business. It’s almost impossible to grow and expand a business without a solid customer acquisition strategy in place.
But how do you attract new customers to your business?
Getting new customers for your small business doesn’t have to be difficult. In this article, we will discuss 10 effective ways that can help you get the word out and acquire new customers. So, let’s get started.
Ways to Get New Customers for Your Small Business
Here’s how you can get new customers for your small biz:
1. Make Your Existing Customers Spread The Word About Your Business
Word of mouth is a powerful tool that can help you acquire new customers for your business. It is one of the oldest forms of advertising that businesses have been using for a long time.
Today everyone tends to spend more on paid media advertising and other similar marketing methods. But according to most marketers, word-of-mouth is still the most trusted method that can increase brand awareness and present your business to a completely new set of audience. In fact, there are many small businesses that solely rely on this strategy.
But how does it work?
According to Prerna from Canberra Bond Cleaning, when a customer is satisfied with your product or service, he/she is likely to share the experience with his closed ones, including his family, friends, colleagues, etc. This makes more and more people aware of the existence of your business.
Here are a few ideas that you can use to make your existing customers use word-of-mouth advertising to your advantage:
- First of all, your product or service should make your customers happy and satisfied. It should deliver results that exceed their expectations.
- Second, you need to provide a great customer experience. Your customers should feel that you care about them.
- Third, you can offer an incentive to motivate your existing customers to sell for you.
2. Offer a Freebie
Who doesn’t like free stuff?
The word ‘FREE’ is extremely powerful when used correctly. Giving something away for free can help you make people interested in connecting with your brand.
This strategy works because it allows people to try out the products and services you offer without any risk. They know there’s nothing to lose here. And if your free trial or sample really impresses the users, they will definitely return next time to pay for it.
However, it’s important to create urgency. You should always go for ‘LIMITED TIME OFFER’ campaigns. This will help you attract more new customers to your small business.
3. Run A Contest
If you sell something very expensive and can’t afford to give it away for free, then you can consider starting a contest.
You can ask people to make a purchase with you in order to enter the contest. The prize can be anything, from a gift card to a honeymoon trip. You should choose a prize that can make people feel excited about it.
The lucky winners will talk about the contest with their friends and colleagues. It will create a free buzz about your brand.
4. Use Social Media
A social media platform can be a great marketing tool.
Social media has really changed the world including marketing. It gives brands a great opportunity to reach a group of audience that they wouldn’t reach otherwise.
Social media platforms like Facebook, Twitter, etc. allow the users to share stuff they like. So, if you share good and valuable content on social media and people like it, they are more likely to share it with their network. It will help you generate free exposure for your brand.
Here are some of the amazing advantages of using social media for new customer acquisition:
- The number of social media users is increasing with each passing day.
- It is a cheap way to promote your brand.
- Social media platforms allow you to easily engage and interact with your potential customers.
- You can reach a global audience with the help of social media.
5. Offer Deals That People Can’t Resist
Just like freebies, discounted deals and offers are another proven way that can help you get new customers for your business.
When people see a deal or discount, they know it is an opportunity to save money. So, by offering a deal on the products or services you sell, you can influence people to make a purchasing decision.
6. Set Up A Website and Focus on Search Engine Optimization
In the 21st century, it’s very difficult to grow a business without an online presence.
Now, one of the basic things that you need to create a solid online presence is a website. You can buy a domain name and hosting provider and set up a website for your business yourself. You can also hire a professional website developer for the purpose.
Once you successfully launch your website, the next thing you need to do is to perform SEO or search engine optimization for your site. You could get a lot of new customers every month if your website ranks in search results for keywords related to your business.
7. Use Online Directories
You should list your small business on popular local directories. When your business is listed on a directory, people around the world can find it. So, this will expand the reach of your business. The best thing about these directories is that most of them are completely free to register.
8. Use Cross-Promotion
Teaming up with other businesses in your industry can help you present your brand to a new audience, says Sonal who runs a Wall Printing Service in Melbourne. Many marketers use this strategy to generate leads and acquire new customers. It works great for new businesses.
9. Use Digital Advertising
Online advertising like Pay Per Click Campaigns works out to be cheaper and quicker than traditional advertising. Also, there are plenty of Platforms & Media Channels to choose from. You can run text ads, video ads, etc. to promote your products and services. The best thing about Digital Marketing is that it allows you to measure the results.
10. Start Giving Speeches
Giving a speech is a great way to showcase your expertise. It allows you to tell your target market why they should do business with you.
Conclusion So, these are some tips that can help you get new customers for your business. You can combine different marketing strategies to get the best results.