Looking to drive more organic traffic to your website? Want to improve your site’s SEO performance? Then you must focus on building your website authority.
Website authority is one of the most important factors that influence your site’s position in search results. It is also known as domain authority or DA. DA is a key performance metric that is developed by Moz. It predicts how well a website will rank in major search engines like Google, Yahoo, etc.
A low authority score can result in huge losses of organic traffic. That’s why it’s important to invest your time and resources in building the authority of your website.
However, you can’t expect your website authority to skyrocket just by making a few changes on your website. You need to develop a proper strategy to be able to increase your site’s authority fast.
This blog post covers some tactics and actionable tips that can help you quickly build your website authority. So, let’s dive right in.
Ways to Build Website Authority Fast
Here are some of the best ways to increase your website authority score fast:
1. Guest Post on Sites that have High Domain Authority
Backlinks can affect a website’s domain authority. That’s why it’s important to earn quality links to your site.
There are many ways to build quality backlinks. One of them is guest posting.
Guest posting refers to the practice of creating high-quality content and getting them published on other websites within the same industry or niche. You will want to include a link back to a relevant article or blog post on your website in the content. It will contribute to increasing the authority of that page and ultimately your website.
How Do You Get Started with Guest Posting?
Here are the steps you need to follow for successful guest blogging or guest posting:
- Step 1
First of all, create link-worthy content and publish them on your website. Some popular link-worthy content types include resource lists, list posts, original research, quotable content, etc.
- Step 2
Find websites in your industry with high domain authority. Contact the website owners and pitch a guest post idea. However, before writing a guest post pitch, make sure you have gone through the website properly. Always pitch a guest post related to the topics that they discuss on their websites.
- Step 3
Write a high-quality article and include a link (The link should be placed naturally within your content) to the content on your site you want to rank for.
When you do guest posting, you want to keep the door open for guest posts in the future. So, make sure the content you submit is useful for the readers of that website.
Not only does guest blogging help build website authority, but it also helps drive targeted traffic to your website. It can also increase your brand credibility and awareness.
2. Broken Link Building
‘Broken Link Building’ is one of the most popular and effective link building methods that marketers have been using to build quality backlinks for a long time.
It is the process of identifying websites that have broken links and helping the webmaster replace those links with links to specific pages on your website. The process often involves recreating the broken content.
Here are a few practical tips that will help you build quality links with this strategy fast:
- Find websites that have broken links. There’s a browser extension called ‘Check My Links’ that can help you find broken links on a website. It shows a list of valid/invalid links. Just find websites within your industry and run ‘Check My Links’ on that page. Once you find a broken link, reach out to the website owner with a replacement. However, make sure that your content is similar to the one that was linked to.
- Another thing you can do is to find broken links to an authority website and reach out to people who linked to those pages with a replacement. The best thing about this method is that pages on high-authority websites usually have a lot of backlinks. So, if you can find a page on an authority website that is not working, you can easily earn plenty of links without much work.
3. Press Release
It is another effective link building strategy that can help you get quality links to your website. It will boost your website authority and increase your online visibility.
However, building links with press releases requires great outreach skills and patience.
First, you need to find editors and journalists who might be interested in covering your story and build a relationship with them to get them to write about your business.
It can be a time-consuming process. Nevertheless, it’s worth it. A few links from authority media sites can significantly increase your authority score and boost your rankings in search results.
4. Be Active on Social Media
Social media gives you the opportunity to reach a wider audience. So, you must consider sharing your content on social media platforms where your potential customers spend most of their time. If people find your content useful, they may share it with their network. It will help you get more exposure for your content.
However, it’s important to promote your content across different social media channels regularly to get the attention you deserve. Also, you need to be creative with your content. Don’t just share links. Consider creating images, infographics, and videos that summarize the points in your blog posts. It will help you attract the attention of more people.
5. Mention Industry Experts and Influencers in Your Content
By mentioning industry experts and influencers in your content, you will get their attention. It also gives you the opportunity to present your content in front of a new set of audience.
Create Expert Roundup Posts
Creating roundup posts is a great way to build backlinks naturally and boost your website traffic. These are posts where you group the opinions from experts in your niche on a particular topic in a single post.
Here are the steps to creating effective expert roundup:
Step 1: Find influential people in your niche. You can find them on social media. Make sure they have a lot of social media followers.
Step 2: Reach out to the influencers to ask their opinion on a topic that your audience cares about.
Step 3: Group all the opinions and quotes in one post.
The best thing about creating roundup posts is that it doesn’t require you to take the time to create unique content.
Here are some tips to make the most out of expert roundups:
- Ask questions focused on the solution to a specific problem.
- Find big names in your industry.
- Make it as easy as possible for the influencers to share their opinion.
- Write a blog headline that entices people to click.
Once you are done with creating your expert roundup post, reach out to the influencers again and let them know that the post has gone live. You will find that most of them will share your content on their social media channels.
6. Create Link-Worthy Content
We have already discussed it a bit in the ‘Guest Posting’ section. By creating content that is worth linking to, you can naturally attract links and shares. However, creating these types of content requires putting into a lot of effort.
Here are the content types that have the potential to get a huge number of links and share (According to a study by Buzzsumo):
- Opinion posts
- Original research
- Authoritative content that answers popular questions
- Content leveraging a trending topic
- Political posts, etc.
It can be a real challenge to consistently create these types of content. However, rest assured that all your efforts will pay off.
7. Remove All Bad Links
Having spammy links linking to your site can have a negative impact on your website’s authority and SEO performance. That’s why it’s important to remove them as soon as possible. There are plenty of online tools that can help you identify bad links. Once you find them, you can do two things:
- Reach out to the website owner and ask him to remove the link.
- Use the Google disavow tool to tell Google to ignore links that are low-quality and spammy.
8. Optimize the Existing Content of Your Website
With all the talk about link building, it’s easy to forget about an important thing – Optimizing the existing content on your website.
Here are some tips for optimizing your old content:
- Include LSI keywords, related terms and phrases, synonyms, etc. in your blog posts that are not performing well in search engines.
- Repurpose the well-performing content to get more traffic.
- Update your old content.
- Remove out of date content from your website.
9. Be A Guest on Podcasts
Being a guest on podcasts can also help you get links and mentions from other websites. When done correctly, it can produce great results.
Here’s how you can get started with being a guest on podcasts:
Step 1: First of all, you need to find relevant podcasts that have high authority. You should choose podcasts that have the type of audience you want to attract. Make sure they publish show notes.
Step 2: Before you reach out to the host of those podcasts, consider listening to some of their podcasts to become familiar with their style and content topics.
Step 3: Reach out to the host and choose a topic related to your products and services.
Step 4: Talk about your blog posts related to the topic in the podcast.
10. Use Reciprocal Links
Reciprocal link building is basically the process where an agreement is made between two webmasters to trade links. It is the easiest way to build links.
However, Google doesn’t like these types of link exchanges. But you can be benefitted from this link building method if you do it the right way.
Before you exchange links, make sure the links add value to the content. For example, suppose you have created a blog post that covers tips for healthy eating. Now, find articles that rank well for the best nutrient-rich foods. A link exchange, in this case, will be natural and won’t hurt your SEO rankings.
11. Find Relevant Resource Lists
Find resource lists that are related to the products and services you offer. For instance, if you are a restaurant owner in Brisbane, it could be a list of the best restaurants in Brisbane.
You can use online tools to find these resource pages. Reach out the website owners and ask them to include your website in your resource list. However, make sure the websites have a good website authority score.
12. Get Links from Your friends’ Websites
It is one of the most overlooked link building methods. But it can help you get some links to your website easily. Use an online tool to find keywords that your friend is ranking for and ask him to include a link that points to your website. However, make sure it is relevant.
I hope these tips will help you increase your website authority score and boost your site’s rankings fast. Consider using online link building tools to save time. Also, make sure you get links from websites that have a good domain score and are related to your products and services.