Advances in robotics and artificial intelligence over the past few years have reshaped the business landscape around the world. Artificial Intelligence (AI) helps companies across industries that utilise technology increase efficiency and productivity by automating business operations. 

Robots have been assuming new roles in the SEO world as well. Programmatic technology and predictive analysis have been used to deliver targeted messaging with high efficiency and accuracy for a long time. Google’s Rankbrain, which is a major component of Google’s core algorithm, uses machine learning to determine the most relevant search results to user queries. It is the third-most important ranking signal that plays a crucial role in ranking webpages on a search engine result page. 

However, the question is, “Are robots and artificial intelligence a threat to SEO service providers?” 

While it’s true that robots are already performing many SEO tasks once handled by humans, humans are needed to control these technologies and effectively execute different SEO operations. Now, let’s discuss the pros and cons of using artificial intelligence for SEO professionals.

Need for Human Touch in Automation  

The human element plays a pivotal role in the successful execution of an SEO strategy. It’s because only living, breathing people can understand how humans would search using search engines and social media networks. For example, machines can never understand how a person locked out of his car at midnight searches differently compared to a person searching for a car lockout service in the middle of the day.

Cons of Relying Completely on Humans for SEO Services

Humans can hardly match the speed and efficiency of a robot. This is the biggest disadvantage of relying completely on human resources when it comes to SEO services. AI helps improve efficiency, speed, and cost-savings, allowing SEO professionals in Australia to focus on things that impact user experience. It makes it easy for marketers and SEO experts to decide, filter, and manage complex data sets. 

However, though AI helps automate SEO operations, human input and analysis are always important for monitoring and controlling results. 

The Role of Machines

An AI tool can make visualising the internal linking structure easy and less time-consuming for webmasters. These tools work by going through the website and tracing the links throughout the webpages. They also help webmasters formulate a solution if they identify any problems with the internal linking structure. 

AI can also help SEO professionals optimise visual content, improve voice search, cut down on different SEO tactics, create accurate reports, and provide a better user experience. 

Here’s How To keep the Balance Between Humans and Machines in Professional SEO Services

Google has said that they focus on user intent when delivering results to a search query. This means SEO professionals should focus on the needs and wants of their customers when optimising content and webpages for SEO. While tools help automate different SEO processes, the human element can never become a thing of the past in the SEO world. AI can never match humans’ thinking patterns that help determine the right steps to respond to specific insights. 

Bottom Line

So, effective SEO is all about finding the perfect balance between humans and machines. They need to go hand in hand to find solutions to complex modern-day problems.